keep the ball rolling

But what drives consumer choice is a complex labyrinth of influence. Contructed of peer recommendations, family traditions, Google search results, etc. They exert that influence based upon equally complex patterns of psychology and user intent.

The causality of a friend’s recommendation, a series of online reviews, an… ad against my favorite TV show and what is returned in Google while considering a new car is just plain hard to understand.

By examining how we use our phones, our social networks, our inbox and our Web sites, we can find new ways to be of-use to other consumers and get beyond messaging to enablement and empowerment, even.